Publicis Groupe Announces the Publicis90 Shortlist

To celebrate its 90th anniversary, Publicis Groupe has launched Publicis90, a global initiative to support 90 start-ups or promising projects in the digital field.

Since the close of entries on February 29, 2016, the 3,555 eligible projects submitted have been evaluated by two juries:

  • The first being the over 76,000 Publicis Groupe employees

  • The second, a jury composed of digital experts from around the world, including Publicis Groupe

    executives, clients, and media professionals.

After the exhaustive analysis of all submissions, 320 applications from 34 different countries have been shortlisted. Publicis Groupe employee submissions amount to 20% of the total shortlist.

The full shortlist is available at

To continue on to the next round of evaluation, each shortlisted candidate must now submit a business plan and a pitch video, which will be analyzed by Iris Capital. A global jury, whose members will be announced shortly, will then make the selection of 90 final projects.

Each of the 90 finalists selected will benefit from a capital contribution of between 10,000€ and 500,000€, one year of mentoring by a Publicis Groupe executive, and will be invited to Viva Technology Paris, the largest global tech event dedicated to fostering collaboration between large companies and startups, sponsored by Publicis Groupe and Groupe Les Echos. They will also benefit from the support of the Henner Group, an insurance expert and a partner of Publicis90.

Maxime Baffert, CEO of Proximedia and in charge of the Publicis90 initiative, comments: “The quality of the 3,555 submitted projects is very impressive. This shortlist reflects the large diversity of applications, from both a geographical and an industry standpoint, and will lead to a final selection of very promising projects and startups. What is clear is that the final selection will not be easy!”


Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 101,000 professionals.