Publicis Groupe

Flip Media Acquired by Publicis Groupe. Wamda

Publicis Groupe Announces Buy-Back of 18 Million of its Own Shares from Dentsu. Publicis Groupe Press Release

Publicis Groupe Accelerates China Expansion with Acquisition of U-Link Business Solutions. Publicis Groupe Press Release

Team Sprint’s First TV Spot Stars Durant. Adweek

Publicis Groupe Acquires Indigo Consulting, Award-winning Indian Digital Marketing & Technology Agency. PRNewswire

Publicis Groupe announces the appointment of Anne-Gabrielle Heilbronner. Newsflash Publicis Groupe

VivaKi & VivaKi Nerve Center

VivaKi’s Hecht: Many Intermediaries Won’t Last. Digiday

InsightExpress Selected as Research Partner by VivaKi for “The Pool”. MarketWatch.

My Media Week: Marco Bertozzi. Brand Republic

If Real, ‘Mad’ Draper Would Succeed Klues At VivaKi. MediaDailyNews

Publicis Groupe Announces Sébastien Danet’s appointment as Chairman of VivaKi France. Publicis Groupe Press Release

Weather Channel Hires Another Ad and Tech Pro: Vivaki’s Curt Hecht. Advertising Age

New President Kurt Unkel Talks Vivaki’s Future. Adexchanger

VivaKi promotes Bertozzi to executive EMEA role. MediaWeek

Alex Saber Interview: VivaKi. ArabianBusiness.com

Connect dots in new ways that resonate: Rishad Tobaccowala – Video & Session report. Exchange4Media

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Performics, a global performance marketing agency and division of VivaKi, has taken a deep dive into a market segment whose track record for influencing, participating with and promoting brands is a valuable insight to have in our world of ever-changing digital media marketing: “Social Moms.”

Forbes and MSNBC.com both recently published exclusive articles about Performics research initiative, “S-Net: A Study in Social Media Usage & Behavior.” The articles features the study’s key consumer insights about the social media usage and influential consumer behavior of “Social Moms.”

The most notable findings of the Performics study assert that moms are:

• - Approximately 61% more likely than other women to own a smartphone
• - 75% more likely than other women to trust information they receive from companies through social networking sites
• - 45% more likely to make a purchase as a result of a recommendation on a social networking site than other women
• - 16% more likely to visit Facebook daily and 46% more likely to visit Google + daily

“Moms continue to take advantage of the little spare time they have by utilizing all the tools at their disposal.  This includes their mobile devices and social networks,” notes Daina Middleton, Global CEO of Performics. “Increasingly, as a segment of the social networking population, moms’ perception is their voice can be leveraged to influence, participate with, and promote brands.”

An infographic from Performics highlights their findings concerning “Social Media Moms.”

This week, SMG London published its third wave of research on supermarket shopper insights, called the Regional Shopper Risk Index. SMG analyzed Kantar’s TGI data to identify shopper behavior and supermarket loyalty across 21.1 million regular shoppers across England and Wales. The study specifically looked at six of the region’s larger supermarket brands: Asda, Co-op, Morrisons, Sainsbury, Tesco and Waitrose.

“The study is particularly interesting as it shows a large proportion of each supermarket’s shopper base is vulnerable. Supermarkets need to be aware of this and constantly work towards keeping their customers satisfied, paying special attention to high risk areas,” said Thaer Namruti, Analytics Director, Starcom MediaVest Group.

Some of the highlights for this study include:

• 8.75m supermarket shoppers in England and Wales lack loyalty towards any of the big six supermarkets.
• Of the 45m regular supermarket shoppers, nearly 20% of these are promiscuous ‘Swapper-Shoppers’ who show no allegiance to Asda, Co-op, Morrisons, Sainsbury’s, Tesco or Waitrose.
• Waitrose has the least loyal customer base with 22.6% of its 2.03m regular customers classed as ‘Swapper Shoppers’ who are likely to shop with a rival.

To read more about this study and get the complete results, visit Emerging Spaces.

You can also catch up on the first two waves of research focused on values (wave 1) and how supermarket’s leveraged social during the Christmas season (wave 2).

On February 2, 2012, The Pool team and its 90+ participants – including advertisers, publishers and research partners – gathered in Chicago for a Deep Dive meeting to share and discuss a collection of research studies that further illuminate the tablet space, as well as the marketing implications it has for the media and advertising industries. The Pool launched a lane to examine ad models for tablets last summer.

During this three hour meeting, the group heard from various experts across VivaKi agencies Starcom MediaVest Group and Razorfish, as well as partners such as ABC TV Network, Bonnier, Ipsos and the University of Illinois. These studies looked at the broader marketplace, audience usage across media platforms, content strategies, media buying/planning approaches and best practices for serving and tracking ads on the tablet.

Some highlights from the meeting include:

• - A study from SMG and BBC that shows how tablets have led to an increased consumer news consumption and interest in staying connected to the broader world. This study looked at the role tablets are playing in people’s lives, how they think about and consume news and what advertising opportunities are available to enhance brand experiences on tablets. The study found that tablet users want to control their own news journey and customize it to their liking/schedule. Nearly half of all participants in the study said they would give up daily rituals such as Facebook, watching sports and/or drinking coffee to keep their favorite news app. They also welcome tablet ads that offer interactivity, immersion, choice, relevance and partnering.
• - Research conducted by Razorfish suggesting that tablets are a key multi-tasking device for consumers. Nearly half of all respondents saying that they use their tablet while watching TV. The study also found that many multi-taskers are hyper engaged with the content and advertising and will look up information on TV ads as well as surf for content related to the program they are watching.

Click here to access all findings from these research studies.
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Social customer service is obviously a big area of interest –and challenge- for brands. This month, Big Fuel Social Lab took on this topic, offering us a basic overview of what we need to consider before embarking on social customer service.

The full post is reproduced below. As always, check out the full Big Fuel blog, content2commerce, for the latest and greatest about all things social.

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