As home to the world’s most powerful media and digital agency networks, VivaKi has a tremendous opportunity to negotiate the most efficient and effective opportunities for clients. The VivaKi Exchange, a central trading desk platform that manages large-scale traditional and new media buying functions, is how we deliver on that opportunity.

The VivaKi Exchange provides everything from pre-buy evaluation to post-buy reporting and analysis, not to mention a full-suite of marketing and audience data to better inform each buy. It is committed to testing new models and automating transactional components of buying and measuring media when and where it benefits clients to do so.

Aside from streamlining the media buying process, the VivaKi Exchange is also being deployed to influence new context, experiences and content opportunities that help clients reach their most valuable consumers.

The VivaKi Exchange looks different in every market, depending on unique marketplace variables, partners, scope of operation and much more. However, what does remain true across the board is that this model has become a competitive marketplace advantage where it is operational.

The VivaKi Exchange is currently active in markets such as China, India and Russia.