The future of media and marketing isn’t a place you’ll wake up and just find yourself. Getting there – especially getting there first – requires the gift of anticipation and a commitment to research and innovation.

The VivaKi Nerve Center is the world’s largest research and development center, dedicated to creating new technologies and approaches that connect our brands’ Clients with their audiences in scalable, efficient and compelling ways.

The Nerve Center is a resource shared, and added to, by the entire VivaKi network. It builds momentum and accelerates our brands and their Clients’ businesses by focusing on three key pillars: proprietary products and global platforms, industry-leading partnerships, thought leadership and innovation.

Initiatives

The Pool
The Pool brings together Clients, agencies and media partners to test and create new advertising models for the future. The initiative relies on a robust research process to understand the optimal role of advertising within rapidly evolving, emerging platforms. By combining talent, resources and expertise from all stakeholders, The Pool takes every perspective into account. The resulting solutions work for advertisers, content providers, technology companies and consumers. The Pool is more than a market-making consortium – it is an entirely new approach to ensuring consumer engagement.

Audience On Demand^TM (AOD)
Audience On Demand is a new media service that combines the performance and scale of a traditional ad network with the Client focus, transparency and insight of an agency. It includes industry-leading bid management technology, proprietary media and data partnerships, and specialized talent exclusively focused on the display media exchange space. As VivaKi’s centralized trading desk, AOD reduces marketing waste by delivering only the impressions that matter by aggregating only the audiences that Clients want, at the right time and at the right price.

Benchtools
Benchtools is VivaKi’s proprietary technology for tracking competitive search strategies. For any Client, Benchtools can identify: keywords competitors are buying, ad copy, investments in SEM and SEO, and activity over time. Benchtools is currently being used by agency teams in China, India, EMEA and the Americas.

Campaigns On Demand
Campaigns On Demand is our proprietary technology for aggregating data and managing digital campaigns. It enables our teams to more efficiently manage and optimize marketing campaigns. For example, COD for search pulls data from multiple sources and directly plugs into leading bid management platforms. This alignment allows our teams to create highly customized campaign goals, set up analytical queries and alerts, and receive important messages regarding campaign performance. COD empowers our teams to be more proactive about campaign performance in real-time.

Insights On Demand
Insights On Demand is our suite of robust analytical tools that aggregates and transforms data into actionable information and greater efficiencies. IOD goes beyond dashboards by providing a comprehensive picture of a Client’s marketing performance. It integrates with existing platforms, allowing for custom analysis across multiple channels. With IOD, teams can drill down to the precise details they need in order to make spot-on, informed decisions about campaigns.

Partnerships
VivaKi Partnerships initiates and maximizes relationships outside of our network. It starts with identifying the best technology platforms, content providers and data sources. We then collaborate with these partners to provide our brands unique access to their capabilities – creating an additional competitive edge.

VivaKi Ventures
Our Ventures practice works with cutting-edge companies to co-develop new digital technologies and solutions – that only VivaKi brands have access to. It taps into the expertise across our entire network to create custom applications of existing platforms better suited to our brands’ needs. Both efforts give our Clients a unique, first-mover advantage.