VivaKi was established in 2008 to accelerate the digital transformation and expertise of Publicis Groupe and its agencies. Today we are the global leader in digital advertising solutions, working with the world’s leading organizations to help them navigate the evolving and chaotic consumer landscape. We achieve this by scaling the products and solutions clients need today, while incubating the tools they will need tomorrow.
VivaKi is organized across four distinct pillars: Products and Solutions includes Audience On Demand®, a market-leading addressable media buying practice recognized as the first, best and most secure solution of its kind in the world; the Emerging Opportunities practice transforms new partnerships into digital marketing products and services. A well-known global component of this practice is The Pool, which explores and surfaces next generation ad models for emerging media platforms; Operational Consulting is a global process automation and standardization practice that streamlines systems, process and workflow for an open and networked world; VivaKi Exchange is a trading operation that leverages the scale of the Groupe’s combined media clout in 16 markets around the world, negotiates the most efficient and effective opportunities for our clients. Across the globe, VivaKi employs more than 400 engineers, technology experts, product designers, analysts and digital marketing professionals.