End of year brings two big wins for VivaKi
December 20, 2011
This month, VivaKi agencies added two new blue-chip marketers to their client rosters: Sprint and Novartis.
Sprint selected a cross-agency team from Publicis Groupe to handle its business, with Digitas acting as lead agency. This team, dubbed Team Sprint, is being led by Digitas President Tony Weisman and has been tapped to manage brand strategy, advertising, digital, offline media, digital buying and analytics. Click here for more info on this big win for Team Sprint
Novartis also recently selected Starcom to handle its $600 million global media account. Starcom will lead the account in the U.S., and the global component will be managed by both Starcom and MediaVest offices worldwide. For more information on the win, click here.
Congratulations to Digitas and Starcom and to all the agencies for an impressive 2011!
