The latest issue of the Razorfish Outlook Report sets out to help brands navigate the ever-complex media solutions and technology platforms that continue to crop up in the industry. Compiled by some of the agency’s brightest minds, this report explores, in depth, the latest emerging trends in media, technology and creativity and what they might mean for the world of marketing.

Some of the core themes coming out of this report include:

• The Year in Media – a look back at media spend in the past year and where implications lie for future media choices
• Game Mechanics – the impact of “gamification” on marketing
• How the Social Cloud can Accelerate Brand Interactions – the three core areas that make up social APIs
• Forget  Mobile, Think Multiscreen – findings from a proprietary study conducted by Yahoo! and Razorfish on media multitasking
• The Importance of Agency Collaboration – five major barriers to agency collaboration and best practices to put into place to avoid them

Click here to view and download the Razorfish Outlook Report.

Be Sociable, Share!

•