VivaKi agencies enjoy successful spring award season
August 19, 2011
The last few months have been host to some of the industry’s most prestigious awards and events. And VivaKi agencies did not fail to exhibit impressive examples of their work – and take home many awards while they were at it.
These wins have included such prestigious titles as ‘Network of the Year’ for Starcom MediaVest Group and ‘Agency of the Year’ for Starcom Norway at the 2011 Festival of Media. In fact, SMG took home 6 other wins, 2 honorable mentions and 24 short listed campaigns that night as well. At the same time ZenithOptimedia’s innovative out-of-home campaign for the launch of the Avatar DVD continues to impress across numerous award shows (they already took home multiple awards this fall).
Not to be outdone, Digitas won 10 Effie awards this spring and numerous shortlisted entries. And have you heard about the Mercedes-Benz Tweet Race? This Super Bowl effort by Razorfish is just one of the creative digital campaigns by the agency to be recognized this spring.
Below we have collected the majority of the agency wins for the Spring of 2011. We have linked to the award submission or post on vivaki.com where available.
Overviews for many more winning campaigns will be posted over the coming weeks, so check back often to see why VivaKi agencies are consistently ranked top in their fields. The work speaks for itself.
Click ‘Continued’ to see the full award win list. Congratulations to all the agencies!
Below is the list of wins for this year by agency network. The names of campaigns or agencies are included as necessary. Wins for multiple VivaKi agencies are included under all winning agencies.
Digitas
Runner Up, Interactive Agency of the Year, BtoB Magazine
‘Small Business Saturday, American Express’ Digitas with Crispin, Porter + Bogusky
Grand CLIO, Content and Contact, CLIO Awards
Gold, Interactive (Social Media), CLIO Awards
CLIO Special Award, Facebook Integrated Media, CLIO Awards
Media Lions Shortlist, Best Use of Integrated Media, Cannes Lions
Promo & Activation Lions Shortlist, Financial Products and Services, Cannes Lion
Cyber Lions Shortlist, Community Applications, Cannes Lions
PR Lions Shortlist, Corporate Responsibility, Cannes Lions
‘Real Women of Philadelphia, Kraft’ Digitas with EQAL, Edelman, McGarryBowen, OglivyAction
Gold, Media Idea, Effie Awards
‘You’re Not You When You’re Hungry, Snickers’ Digitas and Starcom with BBDO NY, Weber Shandwick, Thomas J Paul, Inc
Gold, Renaissance, Effie Awards
Gold, Snacks/Desserts/Confections, Effie Awards
Bronze, Packaged Food, Effie Awards
‘World’s Longest Football Match, Snickers’ Kitcatt Noir Digitas
Best Integrated Marketing Campaign, Revolution Awards
Bronze, Media, Dubai Lynx Awards
Bronze, Promo & Activation, Dubai Lynx Awards
‘Good to Share, MedImmune’ Digitas Health
Best Consumer Campaign, Manny Awards
‘I Pick My Nose, MedImmune’ Digitas Health
Best Interactive Patient Campaign, Manny Awards
‘Unstagged, American Express’ Digitas with Momentum
Silver, Media Idea, Effie Awards
Silver Pencil, Innovation, One Show Entertainment Award
‘Arm Yourself for the Ones You Love, Walgreens’ Digitas, Starcom, and Liquid Thread with Arc Worldwide, Downtown Partners Chicago, Gilmore Group
Silver, Health Care Products & Services, Effie Awards
Silver, Retail, Effie Awards
Bronze, Shopper Marketing – Retail, Effie Awards
‘Zimmer.com’ Digitas Health
Silver, Best Website, DTC National Advertising Award
‘Dig Toilets, Not Graves’ Kitcatt Noir Digitas
Bronze, Viral Video, Caples Awards
Bronze, Television, Caples Awards
‘Open Start Booming, American Express’ Digitas with Crispin, Porter + Bogusky, Mindshare
Bronze, Financial Services-Cards, Effie Awards
‘Style is an Option, Clean is Not, Tide (P&G)’ Digitas and SMG United with Saatchi & Saatchi, Integer Group, Devries Public Relations
Bronze, Household Products & Services, Effie Awards
Razorfish
‘Tweet Race, Mercedes-Benz’ Razorfish with Denuo
Media Lions Shortlist, Cars & Automotive Services, Cannes Lion
Media Lions Shortlist, Best Use of Social Media Marketing, Cannes Lion
Cyber Lions Shortlist, Viral Marketing, Cannes Lion
‘Augmented Reality Calendar, Audi’ Razorfish Germany
Bronze Lion, Design Lions, Cannes Lions
‘Breaking the Google Habit, Bing’ Razorfish with JWT and Universal McCann
Gold, New Product or Service, Effie Awards
‘Stream, Lynx’ Razorfish
Cyber Lions Shortlist, Fast Moving Consumer Goods, Cannes Lions
‘Give a Veteran a Piece of the High Life, Miller/Coors’ Razorfish with Saatchi & Saatchi, ARC Worldwide, Dig Communications, MC Media
Silver, Beverages/Alcohol, Effie Awards
Silver, Goodworks-Brands, Effie Awards
Starcom MediaVest Group
Network of the Year, Festival of Media
Starcom Norway
Agency of the Year, Festival of Media
‘Hjerteknuser, Kaizers Orchestra’ Starcom Norway
Winner, Best Use of Content, Festival of Media
Winner, Best Earned Media, Festival of Media
Winner, Best Social Strategy, Festival of Media
Winner Gold, Media Lion, Cannes Lions
Lions Shortlist, Publications Media & Media, Cannes Lion
‘F**K Tree, HIV Council’ Starcom Sweden
Winner, Best Use of the Digital Landscape, Festival of Media
Winner – Sliver, Media Lion, Cannes Lions
Shortlist, Best Use of Social Media Marketing, Cannes Lions
‘Olay and The View’ MediaVest US
Winner, Media Effectiveness Award: Sales, Festival of Media
‘Whiskas Pledge’ Starcom Melbourne
Winner, Best Communications Strategy, Festival of Media
Highly Commended, Media Effectiveness Award: Engagement, Festival of Media
‘The Mars Play Challenge’ Starcom Melbourne
Highly Commended, Best Communication/Entertainment Platform, Festival of Media
Media Lions Shortlist, Best Use of Branded Content, Cannes Lions
‘uSwitch.com Reactive TV’ MediaVest UK
Highly Commended, Consumer Benefit Award, Festival of Media
‘Delta Touch2O: Hands, Delta Faucet Co’ Spark Communications and LiquidThread with Leo Burnett, MSL, Strat-G
Silver, Agriculture/Industrial/Building, Effie Awards
‘Arm Yourself for the Ones You Love, Walgreens’ Digitas, Starcom, and Liquid Thread with Arc Worldwide, Downtown Partners Chicago, Gilmore Group
Silver, Health Care Products & Services, Effie Awards
Silver, Retail, Effie Awards
Bronze, Shopper Marketing – Retail, Effie Awards
‘Style is an Option, Clean is Not, Tide (P&G)’ SMG United and Digitas with Saatchi & Saatchi, Integer Group, Devries Public Relations
Bronze, Household Products & Services, Effie Awards
‘You’re Not You When You’re Hungry, Snickers’ Starcom and Digitas with BBDO NY, Weber Shandwick, Thomas J Paul, Inc
Gold, Renaissance, Effie Awards
Gold, Snacks/Desserts/Confections, Effie Awards
Bronze, Packaged Food, Effie Awards
‘It’s Good to Give, Milk-Bone’ Starcom with Draftfcb, Catalyst S+F, Coyne PR, Canine Assistants
Bronze, Pet Care, Effie Awards
‘America: The Story of US, Bank of America’ Starcom and LiquidThread
Gold, Single Media Company Activation, Effie Awards
‘Clean Up in Style, Wrigley Orbit Gum’ Starcom with Energy BBDO, Interbrand, Ryan Partnership Chicago, Dig Communications
Bronze, Snacks/Desserts/Confections, Effie Awards
‘The ‘Our Stand’ Campaign, Allstate Insurance Co’ Starcom with Leo Burnett, Lapiz, Kang & Lee Advertising
Gold, Sustained Success, Effie Awards
‘Montana: There’s Nothing Here, Montana Office of Tourism’ Spark Communications with MercuryCSC, Spot Inquiry
Silver, Travel/Tourism/Destination, Effie Awards
’20 Percent More, Proctor & Gamble’ Starcom MediaVest Group, San Juan
Gold Lion, Media Lions, Cannes Lions
Media Lion Shortlist, Fast Moving Goods, Cannes Lions
‘First Live Beauty Ad, Proctor & Gamble’ Starcom MediaVest Group
Media Lion Shortlist, Fast Moving Goods, Cannes Lions
‘Samsung LED 3D TV’ Starcom Netherlands
Silver Lion, Media Lions, Cannes Lions
Media Lion Shortlist, Other Consumer Products, Cannes Lions
‘Is it a Fairy Tale or is it Real? Proctor & Gamble’ Starcom Istanbul
Lions Shortlist, Best Localised Campaign, Cannes Lions
‘Dirty Shorts, Wrigley’ Starcom USA
Media Lions Shortlist, Best Use of Online Advertising, Cannes Lions
Zenith Optimedia
‘Avatar OOH, Fox Studios’ Zenith Media and InWindow
Winner, Most Innovative Technology/Platform, MediaPost Digital OOH Awards
Winner, Best Interactivity, LiveContent Awards
‘Straight from the Bog, Ocean Spray’ ZenithOptimedia with Arnold Worldwide, Weber Shandwick
Silver, Sustained Success, Effie Awards
‘Power Triumphs Pretty, Verizon Wireless’ Zenith Media with mcgarrybowen, Universal McCann, Global Hue, AdAsia
Silver, Telecom Services, Effie Awards
‘Break Up, National Australia Bank’ ZenithOptimedia Australia
Media Lions Shortlist, Best Consumer Engagement, Cannes Lions
Media Lions Shortlist, Financial Products & Services, Cannes Lions
‘Perrier by Dita, Nestle Waters’ ZenithOptimedia
Media Lions Shortlist, Best Use of Mobile Device, Cannes Lions
‘You Are the Big Picture, Aviva’ ZenithOptimedia UK
Media Lions Shortlist, Financial Products & Services, Cannes Lions
‘Priority, Telefonica O2 UK’ ZenithOptimedia UK
Media Lions Shortlist, Commercial Public Services, Cannes Lions
‘Angels Campaign, Auckland City Mission’ ZenithOptimedia New Zeeland
Media Lions Shortlist, Charities, Public Health & Safety, Public Awareness Messages, Cannes Lions
‘Solaria-Sun Light, Shikun & Binui’ Zenith Media
Media Lions Shortlist, Best Use of Print, Cannes Lions