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How VivaKi Works

  • Addressability

    Our team empowers agencies and brands to find the right person at the right time, on the right device in the right place and mindset, and in real time.

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  • Dynamic Interaction

    Our team helps deliver the customized interactions that are relevant, salient and resonant at scale.

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  • Data & Technology

    Our team captures and manages robust data sets so agencies can turn them in to actionable insights for their clients.

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  • VivaKi Exchange

    Our trading operation leverages the scale of Publicis Groupe’s combined media clout in 16 markets around the world.

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Latest News

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  • Amazon's Media Blaze Spreads with Fire TV

    Earlier this month, Amazon made it even more difficult for you to choose how to watch TV. Joining the Apple TV, Roku and Google's Chromecast, among many other media-streaming options, the online retail giant released Fire TV, whose product page boasts that it "combines all your favorite subscriptions and streaming services with Amazon's massive selection of digital content."

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  • Publishers Ramp Up Programmatic Efforts: Problem or Progress?

    Last month the New York Times announced its “re-imagined” programmatic initiatives and discontinued the position held by Matt Prohaska as director of programmatic advertising.  These steps left the publishing world wondering what it all means.  

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  • VivaKi & Its Partners Take on Viewability

    When an ad is placed online, who sees it? That riddle is at the heart of many efforts in the digital marketing industry, and one that VivaKi and our partners endeavor daily to answer. In order to gain insight, we begin by examining three key elements: audience, verification, and viewability.

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  • Frank Voris Chief Executive Officer
    Frank Voris Chief Executive Officer

    Driven
    Forward-thinker
    Coach

    more about Frank
  • Rishad Tobaccowala Chief Strategy & Innovation Officer
    Rishad Tobaccowala Chief Strategy & Innovation Officer

    Innovator
    Pioneer
    Philanthropist

    more about Rishad
  • Cheri Carpenter Chief Communications Officer
    Cheri Carpenter Chief Communications Officer

    Storyteller
    Mediator
    Mother

    more about Cheri
  • Cassie Yates Chief Talent Officer
    Cassie Yates Chief Talent Officer

    Educator
    Planner
    Culture driver

    more about Cassie
  • Stephan Beringer Chief Growth Officer and President, Audience On Demand
    Stephan Beringer Chief Growth Officer and President, Audience On Demand

    Innovator
    Pioneer

    more about Stephan
  • Marco Bertozzi Executive Managing Director, EMEA
    Marco Bertozzi Executive Managing Director, EMEA

    Passionate
    Relentless
    Determined

    more about Marco
  • Domenic Venuto Global President of Data and Technology
    Domenic Venuto Global President of Data and Technology

    Trend spotter
    Aussie
    Data guru

    more about Domenic
  • Alex Saber VivaKi Chair, Middle East & North Africa
    Alex Saber VivaKi Chair, Middle East & North Africa

    Dedicated
    Leader
    Family Man

    more about Alex
  • Kevin Malloy VivaKi Chair, Australia / New Zealand
    Kevin Malloy VivaKi Chair, Australia / New Zealand

    Traveler
    Sports fan
    Client guy

    more about Kevin
  • Sergey Koptev VivaKi Chair and CEO, Russia
    Sergey Koptev VivaKi Chair and CEO, Russia

    Strategic
    Ideologist
    Humane

    more about Sergey
  • Sébastien Danet VivaKi Chair, France
    Sébastien Danet VivaKi Chair, France

    Client guy
    Pioneer
    Forward-thinker

    more about Sébastien
  • Sergio Lorca VivaKi Chair, Iberia
    Sergio Lorca VivaKi Chair, Iberia

    Reliable
    Approachable
    Innovative

    more about Sergio
  • Nicole Pruesse VivaKi Chair, Germany, Austria & Switzerland
    Nicole Pruesse VivaKi Chair, Germany, Austria & Switzerland

    Educator
    Leader
    Philanthropist

    more about Nicole
  • Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)

    Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)


    Practical
    Open
    Inquisitive

    more about Mike
  • Adrian Sayliss VivaKi Chair, United Kingdom
    Adrian Sayliss VivaKi Chair, United Kingdom

    Enthusiastic
    Supporter
    Loyal

    more about Adrian
  • Andras Vigh VivaKi Chair, Greater China
    Andras Vigh VivaKi Chair, Greater China

    China
    Innovation
    Co-operation

    more about Andras
  • Guillermo Tafet VivaKi Chair, South America
    Guillermo Tafet VivaKi Chair, South America

    Innovator
    Sports fan
    Creative

    more about Guillermo
  • Jeffrey Seah
 VivaKi Chair, Southeast Asia
    Jeffrey Seah
 VivaKi Chair, Southeast Asia

    Digital explorer
    Unifier
    Inquisitive

    more about Jeffrey
  • Leif Aa. Fredsted VivaKi Chair, Nordics
    Leif Aa. Fredsted VivaKi Chair, Nordics

    Entrepreneur
    Sailor
    Tribal/idea driven

    more about Leif