Audience On Demand®
We deliver programmatic excellence across display, mobile, search, social and video.
Make your data work for you.
Demystifying Programmatic Buying
A guide to successful media planning
In-Depth Insights & Perspectives
VivaKi experts share the latest industry news and explain what it means for consumers and advertisers.
How VivaKi Works
Our team empowers agencies and brands to find the right person at the right time, on the right device in the right place and mindset, and in real time.Read More
Our team helps deliver the customized interactions that are relevant, salient and resonant at scale.Read More
Data & Technology
Our team captures and manages robust data sets so agencies can turn them in to actionable insights for their clients.Read More
Our trading operation leverages the scale of Publicis Groupe’s combined media clout in 16 markets around the world.Read More
Down with Click Fraud: Google Grabs Spider.io02-25-2014Read Full Story
A large percentage of the online content we all enjoy on a daily basis is funded by advertising. However, advertisers are affected heavily by click fraud and the problems it creates. In order to prevent these types of fraud, and deal with fraud effectively when it does occur, Google acquired an anti-ad-fraud company this week called spider.io. The acquisition includes the London-based company's seven employees, led by their founder Douglas de Jager. The terms of the acquisition have not yet been revealed.
A Look Back at IAB Leadership Summit 201402-21-2014Read Full Story
Last week the 7th Annual Interactive Advertising Bureau (IAB) Leadership Summit in Palm Desert lived up to its reputation as one of the leading events in the digital industry, with an impressive roster of speakers and interesting debates. The IAB's summit, “Marketing 2020: The Digital Agenda,” aimed to inform the future of our industry.
Frank Voris Chief Executive OfficerFrank Voris Chief Executive Officer
Rishad Tobaccowala Chief Strategy & Innovation OfficerRishad Tobaccowala Chief Strategy & Innovation Officer
Cheri Carpenter Chief Communications OfficerCheri Carpenter Chief Communications Officer
Cassie Yates Chief Talent OfficerCassie Yates Chief Talent Officer
Stephan Beringer Chief Growth Officer and President, Audience On DemandStephan Beringer Chief Growth Officer and President, Audience On Demand
Marco Bertozzi Executive Managing Director, EMEAMarco Bertozzi Executive Managing Director, EMEA
Domenic Venuto Global President of Data and TechnologyDomenic Venuto Global President of Data and Technology
Alex Saber VivaKi Chair, Middle East & North AfricaAlex Saber VivaKi Chair, Middle East & North Africa
Kevin Malloy VivaKi Chair, Australia / New ZealandKevin Malloy VivaKi Chair, Australia / New Zealand
Sergey Koptev VivaKi Chair and CEO, RussiaSergey Koptev VivaKi Chair and CEO, Russia
Sébastien Danet VivaKi Chair, FranceSébastien Danet VivaKi Chair, France
Sergio Lorca VivaKi Chair, IberiaSergio Lorca VivaKi Chair, Iberia
Nicole Pruesse VivaKi Chair, Germany, Austria & SwitzerlandNicole Pruesse VivaKi Chair, Germany, Austria & Switzerland
Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)
Adrian Sayliss VivaKi Chair, United KingdomAdrian Sayliss VivaKi Chair, United Kingdom
Andras Vigh VivaKi Chair, Greater ChinaAndras Vigh VivaKi Chair, Greater China
Guillermo Tafet VivaKi Chair, South AmericaGuillermo Tafet VivaKi Chair, South America
Jeffrey Seah VivaKi Chair, Southeast AsiaJeffrey Seah VivaKi Chair, Southeast Asia
Leif Aa. Fredsted VivaKi Chair, NordicsLeif Aa. Fredsted VivaKi Chair, Nordics