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How VivaKi Works

  • Addressability

    Our team empowers agencies and brands to find the right person at the right time, on the right device in the right place and mindset, and in real time.

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  • Dynamic Interaction

    Our team helps deliver the customized interactions that are relevant, salient and resonant at scale.

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  • Data & Technology

    Our team captures and manages robust data sets so agencies can turn them in to actionable insights for their clients.

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  • VivaKi Exchange

    Our trading operation leverages the scale of Publicis Groupe’s combined media clout in 16 markets around the world.

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Latest Blog Posts

VivaKi Chief Growth Officer and President of Audience On Demand® Stephan Beringer discusses the launch of the Publicis Groupe Always-On Platform™.

Last week, Facebook agreed to acquire LiveRail, a leading online video advertising management platform designed to allow publishers to sell inventory smarter and safer, across all devices.

LinkedIn made headlines when it announced it was purchasing Bizo for $175 million, but the move should come as no surprise.

  • Frank Voris Chief Executive Officer
    Frank Voris Chief Executive Officer

    Driven
    Forward-thinker
    Coach

    more about Frank
  • Rishad Tobaccowala Chief Strategy & Innovation Officer
    Rishad Tobaccowala Chief Strategy & Innovation Officer

    Innovator
    Pioneer
    Philanthropist

    more about Rishad
  • Cheri Carpenter Chief Communications Officer
    Cheri Carpenter Chief Communications Officer

    Storyteller
    Mediator
    Mother

    more about Cheri
  • Cassie Yates Chief Talent Officer
    Cassie Yates Chief Talent Officer

    Educator
    Planner
    Culture driver

    more about Cassie
  • Stephan Beringer Chief Growth Officer and President, Audience On Demand
    Stephan Beringer Chief Growth Officer and President, Audience On Demand

    Innovator
    Pioneer

    more about Stephan
  • Marco Bertozzi President of AOD, EMEA and North American Client Services
    Marco Bertozzi President of AOD, EMEA and North American Client Services

    Passionate
    Relentless
    Determined

    more about Marco
  • Domenic Venuto Global President of Data and Technology
    Domenic Venuto Global President of Data and Technology

    Trend spotter
    Aussie
    Data guru

    more about Domenic
  • Alex Saber VivaKi Chair, Middle East & North Africa
    Alex Saber VivaKi Chair, Middle East & North Africa

    Dedicated
    Leader
    Family Man

    more about Alex
  • Kevin Malloy VivaKi Chair, Australia / New Zealand
    Kevin Malloy VivaKi Chair, Australia / New Zealand

    Traveler
    Sports fan
    Client guy

    more about Kevin
  • Sergey Koptev VivaKi Chair and CEO, Russia
    Sergey Koptev VivaKi Chair and CEO, Russia

    Strategic
    Ideologist
    Humane

    more about Sergey
  • Sébastien Danet VivaKi Chair, France
    Sébastien Danet VivaKi Chair, France

    Client guy
    Pioneer
    Forward-thinker

    more about Sébastien
  • Sergio Lorca VivaKi Chair, Iberia
    Sergio Lorca VivaKi Chair, Iberia

    Reliable
    Approachable
    Innovative

    more about Sergio
  • Nicole Pruesse VivaKi Chair, Germany, Austria & Switzerland
    Nicole Pruesse VivaKi Chair, Germany, Austria & Switzerland

    Educator
    Leader
    Philanthropist

    more about Nicole
  • Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)

    Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)


    Practical
    Open
    Inquisitive

    more about Mike
  • Adrian Sayliss VivaKi Chair, United Kingdom
    Adrian Sayliss VivaKi Chair, United Kingdom

    Enthusiastic
    Supporter
    Loyal

    more about Adrian
  • Andras Vigh VivaKi Chair, Greater China
    Andras Vigh VivaKi Chair, Greater China

    China
    Innovation
    Co-operation

    more about Andras
  • Guillermo Tafet VivaKi Chair, South America
    Guillermo Tafet VivaKi Chair, South America

    Innovator
    Sports fan
    Creative

    more about Guillermo
  • Jeffrey Seah
 VivaKi Chair, Southeast Asia
    Jeffrey Seah
 VivaKi Chair, Southeast Asia

    Digital explorer
    Unifier
    Inquisitive

    more about Jeffrey
  • Leif Aa. Fredsted VivaKi Chair, Nordics
    Leif Aa. Fredsted VivaKi Chair, Nordics

    Entrepreneur
    Sailor
    Tribal/idea driven

    more about Leif