Right audience, right time
Our Audience On Demand suite is the most trusted addressable media buying solution in the industry.
Building the future
We deliver ad tech solutions and services that keep clients connected to digitally empowered consumers.
Innovation through collaboration
Our Pool team unites advertisers, publishers and technology companies to work as one as solve problems.
Curious and inventive minds
Our talent is what differentiates and propels us.
How VivaKi Works
Products & Solutions
Our suite of ad tech solutions connects advertisers with consumers across all digital touchpoints.Read More
Our team transforms new partnerships into digital marketing products and services.Read More
Our global process automation and standardization practice streamlines systems, processes and workflow for an open and networked world.Read More
Our trading operation leverages the scale of Publicis Groupe’s combined media clout in 16 markets around the world.Read More
All Things D: Digital Innovation on Display06-10-2013Read Full Story
As it has every year since its debut in 2003, this year’s D11 turned out to be a ground-breaking executive extravaganza. Talks at the Wall Street Journal’s D: All Things Digital conference highlighted innovation and featured straight-talk interviews with the biggest names in tech and media.
Native Ads: Beyond the Banner06-07-2013 | by Geoff Hyatt & VivaKi StaffRead Full Story
These days everybody's talking about the next wave of online advertising: a new landscape where advertising and editorial work in harmony for mutual benefit. Marketers are reaching out to consumers with new developments such as native advertising, branded content, and custom experiences. While many are promoting these various types of advertising, few can agree on how to define them. Digiday tries to break apart the various types of content and summarize them in the article below:
Cookies May Be Crumbling, but not Crucial05-30-2013 | by Geoff Hyatt and VivaKi StaffRead Full Story
We've been hearing it everywhere: the cookie is dead....or dying-ish.Are the rumors true? Hardly. Is there need for something beyond the cookie? Absolutely.Cookies have been around since the advent of the web and successfully used in display to capture information and better understand consumer needs/wants when it comes to serving up relevant ads to people, but there are certain barriers as many technologies and communication strategies have become cross-platform and multi-channel.
Jack Klues ChairmanJack Klues Chairman
Golden Rule advocate
Frank Voris Chief Executive OfficerFrank Voris Chief Executive Officer
Rishad Tobaccowala Chief Strategy & Innovation OfficerRishad Tobaccowala Chief Strategy & Innovation Officer
Kurt Unkel President, Products & SolutionsKurt Unkel President, Products & Solutions
Ken Wiesman Chief Financial OfficerKen Wiesman Chief Financial Officer
Cheri Carpenter Chief Communications OfficerCheri Carpenter Chief Communications Officer
Cassie Yates Chief Talent OfficerCassie Yates Chief Talent Officer
Marco Bertozzi Executive Managing Director, EMEAMarco Bertozzi Executive Managing Director, EMEA
Domenic Venuto President, Global OperationsDomenic Venuto President, Global Operations
Alex Saber VivaKi Chair, Middle East & North AfricaAlex Saber VivaKi Chair, Middle East & North Africa
Kevin Malloy VivaKi Chair, Australia / New ZealandKevin Malloy VivaKi Chair, Australia / New Zealand
Sergey Koptev VivaKi Chair and CEO, RussiaSergey Koptev VivaKi Chair and CEO, Russia
Sébastien Danet VivaKi Chair, FranceSébastien Danet VivaKi Chair, France
Sergio Lorca VivaKi Chair, IberiaSergio Lorca VivaKi Chair, Iberia
Nicole Pruesse VivaKi Chair, Germany, Austria & SwitzerlandNicole Pruesse VivaKi Chair, Germany, Austria & Switzerland
Srikant Sastri VivaKi Chair, IndiaSrikant Sastri VivaKi Chair, India
Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)
Adrian Sayliss VivaKi Chair, United KingdomAdrian Sayliss VivaKi Chair, United Kingdom
Andras Vigh VivaKi Chair, Greater ChinaAndras Vigh VivaKi Chair, Greater China
Guillermo Tafet VivaKi Chair, South AmericaGuillermo Tafet VivaKi Chair, South America
Jeffrey Seah VivaKi Chair, Southeast AsiaJeffrey Seah VivaKi Chair, Southeast Asia
Leif Aa. Fredsted VivaKi Chair, NordicsLeif Aa. Fredsted VivaKi Chair, Nordics