Last week, VivaKi hit Vegas in full force to attend the 45th annual Consumer Electronics Show. With over 400 agency and client attendees, VivaKi hosted a unique three-day agenda that gave guests access to VIP tours of the show floor, exclusive sneak-peeks and insights into this year’s hottest trends and exclusive opportunities to network with some of the industry’s leading companies and start-ups. A huge thanks to our sponsors who made this experience truly worthwhile for all attendees, including: AOL, Buddy Media, CNET, Facebook, MediaLink, Pandora, Popular Science, Rovi, Scripps Network Interactive, ShareThis, Sharethrough, Sony, Syfy/PSFK, Turner, Videology, VivaKi Ventures, Wired, YuMe.
Many of our thought leaders from around the globe were in attendance at CES this year and participated in the VivaKi Bright Lights, Big Ideas agenda. Below are a collection of some of our favorite recaps from them about the show.
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VivaKi is taking CES by storm this week with a delegation of over 400 agency execs, clients and media partners. We’ll be on the show floor checking out the latest tech devices, networking with the hottest start-ups and sharing our thoughts on the industry’s upcoming trends.
You can keep up with all the action at CES on Twitter – Look for #vivakices and check out the coverage from @vivaki or any of our below agency Twitter handles:
@digitas
@performics
@starcom_usa
@smgxperts
@mediavestusa
@razorfish
@moxiepulse
@zo_us
Just a few weeks ago the United States celebrated Thanksgiving, a holiday all about being thankful for what we have. Digitas worked with client Aflac to create a program that allowed consumers to give others something to be thankful for. The program asked individuals to put down the food, pick up their phone and “check in” for charity.
The Aflac Holiday Drive is a national and local campaign done in correlation with a partnership with Macy’s. And it had an ambitious goal: raise $1 million for the Aflac Cancer Center and Blood Disorders Service of Children’s Healthcare of Atlanta. Aflac donated $1 (up to $1 million) every time consumers did one of the following actions:
- • Check in on a leading social network for entertainment, GetGlue.com, to NBC’s coverage of the 85th Annual Macy’s Thanksgiving Day Parade.
- • Check in with Foursquare – a leading location-based social application that allows users to check in with friends about where they are – while at any Macy’s Department store between Thanksgiving Day and December 24th.
- • Post a photo on www.facebook.com/aflacduck that is related to Aflac’s promotions supporting the Aflac Cancer Center or any of Aflac’s philanthropic promotions being conducted with Macy’s.
- • Retweet a tweet from the Aflac Duck (@aflacduck) about how to join the fight against childhood cancer.
The campaign ends on December 31st, but GetGlue has already reported that 543,890 Aflac-sponsored check-ins happened on Thanksgiving Day alone. With one dollar raised per check-in, that makes more than $500,000 raised to fight cancer already!
This month, VivaKi agencies added two new blue-chip marketers to their client rosters: Sprint and Novartis.
Sprint selected a cross-agency team from Publicis Groupe to handle its business, with Digitas acting as lead agency. This team, dubbed Team Sprint, is being led by Digitas President Tony Weisman and has been tapped to manage brand strategy, advertising, digital, offline media, digital buying and analytics. Click here for more info on this big win for Team Sprint
Novartis also recently selected Starcom to handle its $600 million global media account. Starcom will lead the account in the U.S., and the global component will be managed by both Starcom and MediaVest offices worldwide. For more information on the win, click here.
Congratulations to Digitas and Starcom and to all the agencies for an impressive 2011!
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