VivaKi And Partners Take on Viewability
VivaKi weighs in on the topic of viewability, its challenges and its potential.
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Amazon's Media Blaze Spreads with Fire TV04-21-2014 | By Jonathan Fullmer @VivaKiRead Full Story
Earlier this month, Amazon made it even more difficult for you to choose how to watch TV. Joining the Apple TV, Roku and Google's Chromecast, among many other media-streaming options, the online retail giant released Fire TV, whose product page boasts that it "combines all your favorite subscriptions and streaming services with Amazon's massive selection of digital content."
Publishers Ramp Up Programmatic Efforts: Problem or Progress?04-02-2014Read Full Story
Last month the New York Times announced its “re-imagined” programmatic initiatives and discontinued the position held by Matt Prohaska as director of programmatic advertising. These steps left the publishing world wondering what it all means.
VivaKi & Its Partners Take on Viewability03-27-2014 | by Geoff Hyatt & VivaKi StaffRead Full Story
When an ad is placed online, who sees it? That riddle is at the heart of many efforts in the digital marketing industry, and one that VivaKi and our partners endeavor daily to answer. In order to gain insight, we begin by examining three key elements: audience, verification, and viewability.
Frank Voris Chief Executive OfficerFrank Voris Chief Executive Officer
Rishad Tobaccowala Chief Strategy & Innovation OfficerRishad Tobaccowala Chief Strategy & Innovation Officer
Cheri Carpenter Chief Communications OfficerCheri Carpenter Chief Communications Officer
Cassie Yates Chief Talent OfficerCassie Yates Chief Talent Officer
Stephan Beringer Chief Growth Officer and President, Audience On DemandStephan Beringer Chief Growth Officer and President, Audience On Demand
Marco Bertozzi Executive Managing Director, EMEAMarco Bertozzi Executive Managing Director, EMEA
Domenic Venuto Global President of Data and TechnologyDomenic Venuto Global President of Data and Technology
Alex Saber VivaKi Chair, Middle East & North AfricaAlex Saber VivaKi Chair, Middle East & North Africa
Kevin Malloy VivaKi Chair, Australia / New ZealandKevin Malloy VivaKi Chair, Australia / New Zealand
Sergey Koptev VivaKi Chair and CEO, RussiaSergey Koptev VivaKi Chair and CEO, Russia
Sébastien Danet VivaKi Chair, FranceSébastien Danet VivaKi Chair, France
Sergio Lorca VivaKi Chair, IberiaSergio Lorca VivaKi Chair, Iberia
Nicole Pruesse VivaKi Chair, Germany, Austria & SwitzerlandNicole Pruesse VivaKi Chair, Germany, Austria & Switzerland
Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)
Adrian Sayliss VivaKi Chair, United KingdomAdrian Sayliss VivaKi Chair, United Kingdom
Andras Vigh VivaKi Chair, Greater ChinaAndras Vigh VivaKi Chair, Greater China
Guillermo Tafet VivaKi Chair, South AmericaGuillermo Tafet VivaKi Chair, South America
Jeffrey Seah VivaKi Chair, Southeast AsiaJeffrey Seah VivaKi Chair, Southeast Asia
Leif Aa. Fredsted VivaKi Chair, NordicsLeif Aa. Fredsted VivaKi Chair, Nordics