VivaKi And Partners Take on Viewability
VivaKi weighs in on the topic of viewability, its challenges and its potential.
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POV: It's Up to Us All to Protect Against Fraud07-14-2014 | by Cheryl Stump, Director, AOD VideoRead Full Story
The most recent cases of identified video ad fraud activity further demonstrates that even the buy-side platforms that take a hands-on approach to policing the inventory flowing into their marketplaces from exchanges can still be susceptible to running in fraudulent placements. It would be nice but naïve to think that fraud can be completely eradicated from the media space. The most we can demand as buyers is that those we directly place our dollars with are doing their part to actively identify and block suspect impressions from their marketplaces. Fighting against fraud is not a set it and forget it process, but an iterative one as new nefarious technologies are developed and deployed by an increasing number of bad actors.
POV: Yahoo!'s Prime View07-10-2014 | By Phil ShihRead Full Story
Late last week, Yahoo! announced the launch of its new guaranteed ad viewability offering, Prime View. Following the lift of the MRC’s ban on using viewable impression metrics across display, this is one of the first products to be accredited that uses SafeFrame protocol from the IAB (a managed API-enabled iframe that helps guarantee viewablity).
POV: Facebook's Acquisition of LiveRail07-10-2014 | By Cheryl Stump, Phil Shih and Briana KennedyRead Full Story
Last week, Facebook agreed to acquire LiveRail, a leading online video advertising management platform designed to allow publishers to sell inventory smarter and safer, across all devices. The acquisition will help marketers reach relevant audiences at unprecedented scale, both on and off Facebook. The social media behemoth's acquisition of LiveRail has many speculating that its well on its way to develop an advertising stack that competes with Google's DoubeClick platform. Rounding out a suite that includes FBX, Facebook Audience Network and Atlas, LiveRail promises to build Facebook's video capabilities and move beyond the buy-side of digital advertising to service the sell-side as well.
Frank Voris Chief Executive OfficerFrank Voris Chief Executive Officer
Rishad Tobaccowala Chief Strategy & Innovation OfficerRishad Tobaccowala Chief Strategy & Innovation Officer
Cheri Carpenter Chief Communications OfficerCheri Carpenter Chief Communications Officer
Cassie Yates Chief Talent OfficerCassie Yates Chief Talent Officer
Stephan Beringer Chief Growth Officer and President, Audience On DemandStephan Beringer Chief Growth Officer and President, Audience On Demand
Marco Bertozzi President of AOD, EMEA and North American Client ServicesMarco Bertozzi President of AOD, EMEA and North American Client Services
Domenic Venuto Global President of Data and TechnologyDomenic Venuto Global President of Data and Technology
Alex Saber VivaKi Chair, Middle East & North AfricaAlex Saber VivaKi Chair, Middle East & North Africa
Kevin Malloy VivaKi Chair, Australia / New ZealandKevin Malloy VivaKi Chair, Australia / New Zealand
Sergey Koptev VivaKi Chair and CEO, RussiaSergey Koptev VivaKi Chair and CEO, Russia
Sébastien Danet VivaKi Chair, FranceSébastien Danet VivaKi Chair, France
Sergio Lorca VivaKi Chair, IberiaSergio Lorca VivaKi Chair, Iberia
Nicole Pruesse VivaKi Chair, Germany, Austria & SwitzerlandNicole Pruesse VivaKi Chair, Germany, Austria & Switzerland
Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)
Adrian Sayliss VivaKi Chair, United KingdomAdrian Sayliss VivaKi Chair, United Kingdom
Andras Vigh VivaKi Chair, Greater ChinaAndras Vigh VivaKi Chair, Greater China
Guillermo Tafet VivaKi Chair, South AmericaGuillermo Tafet VivaKi Chair, South America
Jeffrey Seah VivaKi Chair, Southeast AsiaJeffrey Seah VivaKi Chair, Southeast Asia
Leif Aa. Fredsted VivaKi Chair, NordicsLeif Aa. Fredsted VivaKi Chair, Nordics