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How VivaKi Works

  • Products & Solutions

    Our suite of ad tech solutions connects advertisers with consumers across all digital touchpoints.

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  • Emerging Opportunities

    Our team transforms new partnerships into digital marketing products and services.

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  • Operational Consulting

    Our global process automation and standardization practice streamlines systems, processes and workflow for an open and networked world.

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  • VivaKi Exchange

    Our trading operation leverages the scale of Publicis Groupe’s combined media clout in 16 markets around the world.

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Latest News

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  • All Things D: Digital Innovation on Display

    As it has every year since its debut in 2003, this year’s D11 turned out to be a ground-breaking executive extravaganza.  Talks at the Wall Street Journal’s D: All Things Digital conference highlighted innovation and featured straight-talk interviews with the biggest names in tech and media. 

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  • Native Ads: Beyond the Banner

    These days everybody's talking about the next wave of online advertising: a new landscape where advertising and editorial work in harmony for mutual benefit. Marketers are reaching out to consumers with new developments such as native advertising, branded content, and custom experiences. While many are promoting these various types of advertising, few can agree on how to define them. Digiday tries to break apart the various types of content and summarize them in the article below:

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  • Cookies May Be Crumbling, but not Crucial

    We've been hearing it everywhere: the cookie is dead....or dying-ish.


    Are the rumors true? Hardly. Is there need for something beyond the cookie? Absolutely.

    Cookies have been around since the advent of the web and successfully used in display to capture information and better understand consumer needs/wants when it comes to serving up relevant ads to people, but there are certain barriers as many technologies and communication strategies have become cross-platform and multi-channel.

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  • Jack Klues Chairman
    Jack Klues Chairman

    Visionary
    Family man
    Golden Rule advocate

    more about Jack
  • Frank Voris Chief Executive Officer
    Frank Voris Chief Executive Officer

    Driven
    Forward-thinker
    Coach

    more about Frank
  • Rishad Tobaccowala Chief Strategy & Innovation Officer
    Rishad Tobaccowala Chief Strategy & Innovation Officer

    Innovator
    Pioneer
    Philanthropist

    more about Rishad
  • Kurt Unkel President, Products & Solutions
    Kurt Unkel President, Products & Solutions

    Marketing Hacker
    Pop Cultured
    Detroit

    more about Kurt
  • Ken Wiesman Chief Financial Officer
    Ken Wiesman Chief Financial Officer

    Husband
    Father
    Laughter

    more about Ken
  • Cheri Carpenter Chief Communications Officer
    Cheri Carpenter Chief Communications Officer

    Storyteller
    Mediator
    Mother

    more about Cheri
  • Cassie Yates Chief Talent Officer
    Cassie Yates Chief Talent Officer

    Educator
    Planner
    Culture driver

    more about Cassie
  • Marco Bertozzi Executive Managing Director, EMEA
    Marco Bertozzi Executive Managing Director, EMEA

    Passionate
    Relentless
    Determined

    more about Marco
  • Domenic Venuto President, Global Operations
    Domenic Venuto President, Global Operations

    Trend spotter
    Aussie
    Data guru

    more about Domenic
  • Alex Saber VivaKi Chair, Middle East & North Africa
    Alex Saber VivaKi Chair, Middle East & North Africa

    Dedicated
    Leader
    Family Man

    more about Alex
  • Kevin Malloy VivaKi Chair, Australia / New Zealand
    Kevin Malloy VivaKi Chair, Australia / New Zealand

    Traveler
    Sports fan
    Client guy

    more about Kevin
  • Sergey Koptev VivaKi Chair and CEO, Russia
    Sergey Koptev VivaKi Chair and CEO, Russia

    Strategic
    Ideologist
    Humane

    more about Sergey
  • Sébastien Danet VivaKi Chair, France
    Sébastien Danet VivaKi Chair, France

    Client guy
    Pioneer
    Forward-thinker

    more about Sébastien
  • Sergio Lorca VivaKi Chair, Iberia
    Sergio Lorca VivaKi Chair, Iberia

    Reliable
    Approachable
    Innovative

    more about Sergio
  • Nicole Pruesse VivaKi Chair, Germany, Austria & Switzerland
    Nicole Pruesse VivaKi Chair, Germany, Austria & Switzerland

    Educator
    Leader
    Philanthropist

    more about Nicole
  • Srikant Sastri VivaKi Chair, India
    Srikant Sastri VivaKi Chair, India

    Entrepreneur
    Investor
    Social innovator

    more about Srikant
  • Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)

    Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)


    Practical
    Open
    Inquisitive

    more about Mike
  • Adrian Sayliss VivaKi Chair, United Kingdom
    Adrian Sayliss VivaKi Chair, United Kingdom

    Enthusiastic
    Supporter
    Loyal

    more about Adrian
  • Andras Vigh VivaKi Chair, Greater China
    Andras Vigh VivaKi Chair, Greater China

    China
    Innovation
    Co-operation

    more about Andras
  • Guillermo Tafet VivaKi Chair, South America
    Guillermo Tafet VivaKi Chair, South America

    Innovator
    Sports fan
    Creative

    more about Guillermo
  • Jeffrey Seah
 VivaKi Chair, Southeast Asia
    Jeffrey Seah
 VivaKi Chair, Southeast Asia

    Digital explorer
    Unifier
    Inquisitive

    more about Jeffrey
  • Leif Aa. Fredsted VivaKi Chair, Nordics
    Leif Aa. Fredsted VivaKi Chair, Nordics

    Entrepreneur
    Sailor
    Tribal/idea driven

    more about Leif