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How VivaKi Works

  • Addressability

    Our team empowers agencies and brands to find the right person at the right time, on the right device in the right place and mindset, and in real time.

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  • Dynamic Interaction

    Our team helps deliver the customized interactions that are relevant, salient and resonant at scale.

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  • Data & Technology

    Our team captures and manages robust data sets so agencies can turn them in to actionable insights for their clients.

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  • VivaKi Exchange

    Our trading operation leverages the scale of Publicis Groupe’s combined media clout in 16 markets around the world.

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Latest News

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  • POV: Facebook's Acquisition of LiveRail

    Last week, Facebook agreed to acquire LiveRail, a leading online video advertising management platform designed to allow publishers to sell inventory smarter and safer, across all devices. The acquisition will help marketers reach relevant audiences at unprecedented scale, both on and off Facebook. The social media behemoth's acquisition of LiveRail has many speculating that its well on its way to develop an advertising stack that competes with Google's DoubeClick platform. Rounding out a suite that includes FBX, Facebook Audience Network and Atlas, LiveRail promises to build Facebook's video capabilities and move beyond the buy-side of digital advertising to service the sell-side as well.  

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  • POV: LinkedIn Makes B2B Play with Acquisition of Bizo

    LinkedIn made headlines when it announced it was purchasing Bizo for $175 million, but the move should come as no surprise. 

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  • POV: It's Up to Us All to Protect Against Fraud

    The most recent cases of identified video ad fraud activity further demonstrates that even the buy-side platforms that take a hands-on approach to policing the inventory flowing into their marketplaces from exchanges can still be susceptible to running in fraudulent placements. It would be nice but naïve to think that fraud can be completely eradicated from the media space. The most we can demand as buyers is that those we directly place our dollars with are doing their part to actively identify and block suspect impressions from their marketplaces. Fighting against fraud is not a set it and forget it process, but an iterative one as new nefarious technologies are developed and deployed by an increasing number of bad actors.

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  • Frank Voris Chief Executive Officer
    Frank Voris Chief Executive Officer

    Driven
    Forward-thinker
    Coach

    more about Frank
  • Rishad Tobaccowala Chief Strategy & Innovation Officer
    Rishad Tobaccowala Chief Strategy & Innovation Officer

    Innovator
    Pioneer
    Philanthropist

    more about Rishad
  • Cheri Carpenter Chief Communications Officer
    Cheri Carpenter Chief Communications Officer

    Storyteller
    Mediator
    Mother

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  • Cassie Yates Chief Talent Officer
    Cassie Yates Chief Talent Officer

    Educator
    Planner
    Culture driver

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  • Stephan Beringer Chief Growth Officer and President, Audience On Demand
    Stephan Beringer Chief Growth Officer and President, Audience On Demand

    Innovator
    Pioneer

    more about Stephan
  • Marco Bertozzi President of AOD, EMEA and North American Client Services
    Marco Bertozzi President of AOD, EMEA and North American Client Services

    Passionate
    Relentless
    Determined

    more about Marco
  • Domenic Venuto Global President of Data and Technology
    Domenic Venuto Global President of Data and Technology

    Trend spotter
    Aussie
    Data guru

    more about Domenic
  • Alex Saber VivaKi Chair, Middle East & North Africa
    Alex Saber VivaKi Chair, Middle East & North Africa

    Dedicated
    Leader
    Family Man

    more about Alex
  • Kevin Malloy VivaKi Chair, Australia / New Zealand
    Kevin Malloy VivaKi Chair, Australia / New Zealand

    Traveler
    Sports fan
    Client guy

    more about Kevin
  • Sergey Koptev VivaKi Chair and CEO, Russia
    Sergey Koptev VivaKi Chair and CEO, Russia

    Strategic
    Ideologist
    Humane

    more about Sergey
  • Sébastien Danet VivaKi Chair, France
    Sébastien Danet VivaKi Chair, France

    Client guy
    Pioneer
    Forward-thinker

    more about Sébastien
  • Sergio Lorca VivaKi Chair, Iberia
    Sergio Lorca VivaKi Chair, Iberia

    Reliable
    Approachable
    Innovative

    more about Sergio
  • Nicole Pruesse VivaKi Chair, Germany, Austria & Switzerland
    Nicole Pruesse VivaKi Chair, Germany, Austria & Switzerland

    Educator
    Leader
    Philanthropist

    more about Nicole
  • Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)

    Mike Readman VivaKi Chair, Central and Eastern Europe (CEE)


    Practical
    Open
    Inquisitive

    more about Mike
  • Adrian Sayliss VivaKi Chair, United Kingdom
    Adrian Sayliss VivaKi Chair, United Kingdom

    Enthusiastic
    Supporter
    Loyal

    more about Adrian
  • Andras Vigh VivaKi Chair, Greater China
    Andras Vigh VivaKi Chair, Greater China

    China
    Innovation
    Co-operation

    more about Andras
  • Guillermo Tafet VivaKi Chair, South America
    Guillermo Tafet VivaKi Chair, South America

    Innovator
    Sports fan
    Creative

    more about Guillermo
  • Jeffrey Seah
 VivaKi Chair, Southeast Asia
    Jeffrey Seah
 VivaKi Chair, Southeast Asia

    Digital explorer
    Unifier
    Inquisitive

    more about Jeffrey
  • Leif Aa. Fredsted VivaKi Chair, Nordics
    Leif Aa. Fredsted VivaKi Chair, Nordics

    Entrepreneur
    Sailor
    Tribal/idea driven

    more about Leif